The establishment of a brand is a long-term continuation process. A high-quality brand is the key to the success of an enterprise.
Since its establishment, Lvdun has always been based on the goal of "honesty, brand building," taking the initiative to participate in competition, constantly developing and strengthening its strength, and establishing a corporate brand.
Green Shield has been committed to the exploration and shaping of corporate brands.
Green Shield believes that the brand is not owned by the enterprise, but by the consumer. The company only has products and services. The company hopes to influence consumers' choices through products, quality, functions, services, and so on. But in the end, the value of the brand can only be revealed through the experience of consumers.
>> Brand is value
>> Green Shield Brand Building Goals: Three Degrees + Three Sexes
Visibility, reputation, loyalty; profitability, expansion, sustainability
>> Green Shield brand building route:
From product brand to corporate brand, from industry brand to social brand, from Chinese brand to world brand
>> Lvdun brand building rules:
One Center: The Essence of Green Shield Brand-Hongyang Technology, Service Education
Two basic points: brand infrastructure and brand promotion
Three major disciplines: adhere to integrity, ensure quality, and consistent image
Four basic principles: consumer-oriented principle, individualized principle, sub-brand principle, extended degree principle
>> Quality Management Concept
Provide consumers with 100% safe, 100% reliable products
>> Service Concept
Xingxing is a service industry, Huanhuan is a service chain, everyone is a servicer
Sincere, caring, attentive, patient and comfortable
>> Production Management Concept
Strict, standard, frugal, and safe